It is popular because it is practical, comfy and affordable.
Emma-Jane's website states: Our Next Generation seamfree bra is rapidly becoming THE must have maternity and nursing bra. Besides being super comfortable, it gives value three ways: low price, can be used as a maternity or nursing bra, and the cup size adjusts as you grow – no need for multiple size brasWe have now sold several thousand of these bras and have loads of excellent customer feedback. The bra is available in white, black and nude, and in UK sizes 32 to 38.
I'd love to review this bra from personal use, but unfortunately I'm larger than that size range! So, I can tell you that the quality is excellent, other mums love this bra and often come back for more. It sells for £9.95 plus postage so it is a bargain.
You can buy it from our site here
The bra is made from 90% polyamide and 10% elastane. It fits all cup sizes from B through to F, so it is ideal for nursing as it accommodates your fluctuating size. It is soft with no underwire, and it has clips for nursing.
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